New Player On Mobile Market
Earlier this week saw the launch of a new mobile virtual network operator, Black + White. This is a virtual network running on the Vodafone network. The market this operator is going after are prepaid customers, and getting them on a monthly bill. One thing that makes them different from the other players, one one of the good things they have to offer to the table is no contracts. You can cancel at anytime, and if you notify them 30 days in advance there is no disconnection fee.
As a prepaid user myself, like many of my friends are, for us this is in no way appealings. Some of the reasons we are on prepaid are because we can only spend what we have so there is no debt. We only pay for what we use so we are no wasting money on minutes that would go wasted. It’s really cheap and convenient and we are not tied down to a contract of any sort. We are the low users, don’t really call much and don’t text much either, or if we only text, for $10, we get a considerable amount of texts that usually last.
The base plan on B+W is $30, and for that you get $0.60/m calls and 600 texts per month. That’s $30 and your calling on top of that. If you compare that to prepaid on Telecom or Vodafone, you would have to make 70 minutes worth of voice calls for to costs to be equal. And on that point, if a prepaid customer really does that many minutes on calling per month, they should probably be on a plan of some description. In comparison, for $30 on Vodafone, you get 600 texts, 30 minutes and 1 BestMate. You are stuck on a 12 month contract, but the disconnection fee is very little on this plan that you might as well pay for it than extra for the minutes on B+W.
The other plans are more on par with the current offerings of Vodafone. The only real difference in that you are not tied down to a 12 or 24 month contract. I wouldn’t know how many prepaid customers pay over $60 a month on there phone, but if they do, they should probably be on a plan that offers them a better deal. The only reason I can see that a person doing this wouldn’t get onto a plan is the contract period, but even then the savings would probably be able to pay for any disconnection fee or plan changing fee if one occurred. If ones phone usage fluctuates a bit through the year, then I could see them jumping onto this.
And seeing as the Vodafone plans and B+W plans are quite comparable, I don’t see anyone jumping ship. If you are already locked into a Vodafone plan, playing the disconnection fee and going onto B+W isn’t going to gain you anything, just maybe make you look a bit silly. If you are already out of your contract period, then there is really no reason to switch because if something better came along, you can already easily jump ship.
I don’t know much about this but from what I see, I don’t see this really taking off. Its a nice alternative to what is now on offer but the only thing they really bring to the table is no contract terms. As for marketing towards prepaid customers, I don’t know how many users would actually benefit from going onto a plan with them. I was thinking about switching to them before I knew the plans because I thought they might have something that could appeal to me. All I spend is $10 a month on Vodafone for 2000 texts to other Vodafone mobiles (Peppery in other words.) I would like a plan that can give me at least 500 to any mobile in New Zealand for around the same price I pay currently. Unfortunately only Telecom offer this on prepaid, but I can’t use my iPhone with them (yet.)





