January17
Yesterday was the day that Steve Jobs, CEO of Apple, made his yearly MacWorld Keynote about his consumer products. Last year at this event, he announced the revolutionary iPhone, a device that amazed everyone. This year, the amazement was back with the announcement of a new MacBook. I set my alarm to get up in time to get live updates of the goings on in the keynote, but I managed to sleep through my alarm but woke myself up just in time to see the announcement of the MacBook Air.
The MacBook Air, a ultra-slim notebook computer that weights under 1.4kg and at its highest point is under a measly 2cm. It is amazing how slim it is, but what is even more amazing, it all the functionality and power they have put in the tiny package. But if you want one of these, you do pay a premium price of $2999 NZD for the base model. Sure, you can get more powerful computers for a lot less than that, but you won’t find a computer this thin, that still has all this functionality left in.
I do think the MacBook Air looks amazing and would love to own one of these, but in reality, a computer like this would not suit me, I would need something ore powerful. There will be many people in this same boat that don’t care that much about size and wouldn’t get a product with reduced performance than a bigger notebook computer. The computer is nice and would be great for people to carry around everywhere with them in their bag or something. This would suit someone with a more powerful computer and wouldn’t mind a small notebook without a bit of performance and wouldn’t mind something small and can afford the price for this.
Last year, Apple announced their entry onto your television. They admitted that they failed to deliver, but they are going to try again with Apple TV Take 2. Take 2 has a few new features such as viewing photos from .Mac and Flickr and a new interface, but the biggest change is the fact that it is now an independent product, it no longer needs a computer for you to take advantage of it. The store is now accessible from the Apple TV and you can buy music, movies, television shows as well as download podcasts right for the device. And all this, is available to current Apple TV owners in a software update available in a few weeks.
But that’s not all, there are now iTunes Rentals in the store. For a small price of $3.99 USD for new releases of a dollar less for library titles, it is an attractive option to rent movies. There is also HD movies for the Apple TV which cost $1 more and are around 4GB in size for a full, 720p resolution movie. This is a great way of getting movies right when you want to see them, at nice HD resolutions. When you rent the movie, you have 30 days to start watching it, and from when you push play, you have 24 hours to watch the movie, you can also watch the movie as many times as you want in that 24 hours.
I think it is good of Apple to give people the Take 2 software for free and not make a new product. I also hope that they have a huge success with the rentals, because I do think it is a great way to rent movies. I live in New Zealand so the iTunes rental stuff won’t be here for a long while, but when it does come here, it would be a great way for me and my family to get movies, much easier to get movies when we want them and not have to pick them up from a video shop. I do hope that they lower the delay from the DVD release and the iTunes rental release so they can compete with the video rental stores. If I want to see a movie when it comes out on DVD, if I can borrow it cheaper then the video shop, but if it is not there and I really want to see it, I will make that trip to the video shop to watch it now, not in 30 or so days. It is a brilliant start and I hope they roll it out internationally as soon as possible.
Those two big announcements were amazing, but the thing that interests me the most was the thing that was under-looked by everyone. The hype of the other announcements overshadowed this, but then again this isn’t anything evolutionary or really anything to be excited about. The product I am talking about is Time Capsule. Basically, all Time Capsule is, is an Airport Express with a hard drive in it. The product was mainly based around the wirelessness of the MacBook Air and the other MacBooks, but also the amazing backup feature in Leopard, Time Machine.
Time Capsule is nice because you get the benefits of the Airport Extreme, with gigabit ethernet and 802.11n, and on top of that, you get Network Attached Storage, with either 500GB or 1TB of storage. At this point, this is the only way to backup using Time Machine to a network drive and makes the backup process just that much more easier, convenient and completely automatic. You are no longer required to plug in a hard drive into a USB port.The price of the product is very competitive and not that expensive, you are not paying much more for having all these features put into one easy package.
There was another thing that was announced, which are new features of the iPhone and iPod touch. They were cool and make me want them, but they are irrelevant to me and I don’t really have much to say on them. I later watched the keynote video and I was interested right through to the end, well except for the performance at the end. Steve’s keynote speeches are always interesting and amazing, even though there weren’t many things that were so innovative that it blew me away. I’m waiting to see refreshes for the two older MacBooks which I am sure we will see sometime during the first half of 2008. I can’t wait for the next Apple Event and a bunch of new announcements.