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Predictably Irrational

August31

This is going to be strange coming from me, but I have a book recommendation. I don’t read books. I dislike books and find them boring and a waste of my time. But last month, I actually purchased a book from Mighty Ape. For someone that doesn’t read books, doesn’t borrow any books and doesn’t own a book, that is very unusual thing to do. After hearing this book being mentioned many times on the podcasts I listen to, i finally decided to grab this book because it seemed like something I would be interested in and it did sound quite interesting.

Predictably Irrational is a book about some of the illogical decisions we make everyday. The book is filled with experiments to highlight specific situations in which we make irrational decisions and how predicable these choices are. I thought this book was amazing and loved it. I recommend everyone find a copy (maybe buy it from Mighty Ape) and read it. Below is a description of the book and if it sounds like something you would be interested in even just the slightest, definitely seek this book out by all means. 5 out of 5 stars.

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can’t? If an item is “free” it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions?

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One Comment to

“Predictably Irrational”

  1. On September 16th, 2009 at 5:43 pm Eugene Says:

    HI, thank you so much for this book recommendation! I am going to read this book next chance I get!

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