I watch a few television shows a week, twenty two be be precise. Product placement has been apparent in a few of these shows that I have been watching. One show has their sponsors product plastered all over the show where as the others jsut have everyones favourite new phone on the block.

One bad show at the product placement is Heroes. I love Heroes but the advertising of the Nissan was extremely obvious and made me cringe at the fact they let that scene air. They said the brand and the model of the car, and the thing is, they are the company that sponsors Heroes. The second time they shows the car was less obvious but they still made sure the Nissan logo was on the screen long enough to subliminally take it in.

I am also seeing a quite a bit of Apples bundle of joy make its way into television shows, especially the CSI’s. Whenever I see the iPhone, I laugh that they have had to put it into tv, and also that the person using it looks like a total tool. The thing doesn’t look that nice when you see people use it as a phone. It looks like they holding a thin block of cheese to their face. Its quite unappealing. Its nice that in one of the shows where you saw the actually screen of the phone it didn’t even have Apple firmware, it was some random one they whipped up for the program.

I don’t really care about about product placement as long as they don’t make it too obvious. If it is just there and they don’t mention the product by name or make the product the subject of the shot, I’m generally fine with that. I also think its funny that even television producers have to jump on the iPhone bandwagon. I don’t think it would have killed them to leave if for at least half a year or so

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